May 26, 2022
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(CNN) — Fila is placing the leisure in athleisure with the information that the corporate might be opening a branded hotel in Shanghai in 2024.

The athletic put on firm based in Italy is partnering with Hyatt on the life-style hotel idea, which might be known as Fila Home.

“Not solely will the hotel be a singular expression of Fila’s historical past, tradition, merchandise and style tendencies, we consider that the young-at-heart JdV by Hyatt brand expertise might be a becoming reflection of Fila’s spirit of vitality,” Brian Yiu, CEO of Fila in China, mentioned in a press launch.

Hyatt’s JdV brand stands for “joie de vivre.” It’s a assortment of independently owned lodges managed and marketed by Hyatt. These lodges are geared toward youthful shoppers and are recognized for being dog-friendly.

There are additionally JdV lodges in Rome, Chicago and Toronto.

The InterContinental Shanghai Wonderland hotel is the world’s first “earthscraper” hotel.

Fila Home might be in Shanghai’s West Hongqiao Enterprise District. It gained’t be the primary JdV property in China, although — that honor goes to the BEI Zhaolong Hotel in Beijing.

Thus far, there aren’t any peeks at what the hotel’s interiors will seem like, but it surely’s a protected wager that there might be Fila logos and trademark purple and navy blue colours all through.

Shanghai’s hotel scene is continuous to broaden.

About 20 miles southwest of the town, the InterContinental Shanghai Wonderland is an “earthscraper,” aka a hotel built inside a quarry. Sixteen of its 18 flooring are under the bottom.

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