In interviews, Berg and Carlebecker provided a number of theories to clarify why Swedes produce such good Okay-pop tracks, together with the nation’s robust songwriting custom and complete music schooling system. Sweden is chilly, Berg famous, which meant that there was typically “nothing higher to do” than keep in and work on music.
For some Koreans, the reason being really fairly easy: Swedes write melodies which are so catchy, followers need to sing them at packed stadium reveals and at their native karaoke bars.
“Swedes appear to have an emotional understanding of us Koreans,” Michelle Cho, a Korean songwriter who additionally scouts international songwriters for Korean report labels, stated in a phone interview. “They write melodies that appear to actually hit our feelings.”
Regardless of the cause, as Okay-pop booms, competitors amongst songwriters world wide is changing into fierce. Evers, of Moonshine, stated that a number of years in the past, some songwriters in Sweden used to look down on his work as “a bit lame,” as if he’d failed to land gigs with American or European musicians and now had to ply his commerce in Asia. Now, Evers stated, those self same individuals had been arising to him in bars saying, “We must always write Okay-pop someday!”
Thanks to his success, he added, he was beginning to get a tiny perception into the lifetime of a Okay-pop idol. Okay-pop followers recurrently contacted Moonshine on social media to reward the duo for its work, Evers stated, and a well-liked Okay-pop YouTube channel has interviewed him.
Swedish Okay-pop writers are getting seen in Sweden, too. In November, Carlebecker was named “worldwide success of the 12 months” at Sweden’s annual songwriting awards, beating Max Martin (and Moonshine). Articles concerning the songwriters have appeared in the country’s major newspapers, and Berg and Carlebecker have been interviewed for TV information.
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